Burgundy Farm Country Day School is a progressive school on a 25-acre campus in Alexandria, Virginia, serving 285 children in junior kindergarten through 8th grade. Burgundy believes children learn best in an inclusive, creative and nurturing environment that engages the whole child. Our innovative, hands-on approach to education cultivates independent thinking, promotes academic excellence, instills respect for diversity, and teaches responsibility for self, for others, and for the natural world. For more, visit www.burgundyfarm.org.
Position Description
The successful candidate will have a proven record in communications work, ideally in an independent school or non-profit, and needs to possess strong problem-solving skills, work ethic, organizational skills, attention to detail, ability to set and meet priorities, ability to work independently, and ability to work with others. Hours are Monday – Friday from 8:00 a.m. until 4:30 p.m. including a 30-minute lunch. Vacation days are approved by the Advancement Director and coordinated with other members of the Advancement Office.
The Communications and Public Relations Director as a member of the Advancement Team answers to and works closely with the Director of Advancement, and also answers to and works closely with the Head of School as the School’s chief communications officer. The Communications and Public Relations Director serves as a member of the Leadership Team in order to develop and implement a comprehensive plan to convey the value of Burgundy to the school’s various constituencies, both internal and external. The Director writes, edits, produces, and distributes the school's publications; oversees the school's website for content and style and coordinates writing and placement of information on the site; serves as liaison with media; develops and monitors social media messaging and presence; researches, prepares and distributes promotion and publicity; and assists with assigned special events. The Communications and Public Relations Director is a team player who understands the role that strong publications and communications play in enhancing public perception of the school and in fundraising purposes.
Communications includes communications developed internally, such as a weekly electronic newsletter (Constant Comment), as well as less frequent and externally produced communications, including the Voices magazine, and, of course, maintaining our social media outlets. The Director will also be responsible for a year-round program of admission advertising in various print and electronic media.
Expectations:
Help support the mission of the school and foster an atmosphere of respect, responsibility, and safety in every endeavor.
Communicate positively and in an open manner, both in writing and in speaking, to the Burgundy Community.
Contribute positively to the professional, mission-focused ‘sense of community’ with all school constituents.
Maintain privacy as appropriate and maintain strictest confidentiality on all matters.
Essential Duties and Responsibilities:
Work closely with the Director of Advancement and the Advancement Team to develop and implement a comprehensive communications plan and a marketing plan, conveying key messages to internal and external audiences, including paid advertising as well as other communications vehicles.
Research, write, and produce the major publications at Burgundy, including weekly newsletters, parent handbook/student directory and magazine, and other print or electronic communications.
Oversee the school website for content and style and coordinate writing and placement of information on the site; update daily; keep the site fresh and appealing for marketing, fundraising, and informational purposes.
Liaison with media; research, prepare and distribute promotion and publicity; cover assigned special events, ensuring press releases are put out before and after important events.
Assist members of all departments with creating, designing, and editing publications as needed and as time permits.
Qualifications:
Bachelor’s degree or equivalent
Should have 3 to 5 years experience in related field, preferably in an independent school environment
Strong interpersonal skills - exceptional oral and written communication skills
Excellent writing, editing, and speaking skills.
Experience creating or administering strategic communications plans and/or media plans, preferably for schools or non-profits.
Understanding of marketing principles.
Knowledge of basic graphic design principles and practices, including experience with Adobe Creative Suite (InDesign, Photoshop, Acrobat) and/or web publishing software (Dreamweaver) and media such as Constant Contact.
Self-starter with a high degree of motivation and keen attention to detail.
High degree of professionalism with sound judgment and excellent interpersonal skills. Teamwork. -Flexibility to cover events.
Salary and Benefits
Salary commensurate with experience.
Health, dental, vision, life insurance, and long-term disability are offered to all full-time employees. The School will contribute to each full-time employee’s benefits, who work at a minimum 75% of full-time, via a cost share model.
Retirement plan with TIAA, with a 3% employer contribution for two years and then 6% employer contribution after two years, irrespective of employee contribution is offered to full-time employees.
A tuition benefit (50% discount) is offered for one qualified child attending Burgundy for children of 75% to full-time employees only. (Fac-staff children are eligible for additional financial aid also.)
How to Apply: Please submit a letter of interest and resume to Zach Florin, Director of Advancement, zachf@burgundyfarm.org. No phone calls please.
Burgundy Farm Country Day School actively maintains its commitment to equal opportunity for all employees. To fulfill this commitment, we recruit, hire, promote, and retain individuals in all job titles without regard to race, gender (including pregnancy, childbirth and related medical conditions), religion, age, national origin, sexual orientation, military status, or disability.
At Burgundy, education is a cooperative enterprise in which a community of students, teachers, and families works together to benefit the educational process.