St. John’s College High School seeks a Director of Communications to bolster our branding, coordinate school-wide marketing, create communications materials for the school’s advancement and provide support to the SJC community. The person selected for this position will be a part of the administrative team, reporting to the VP of Advancement and working collaboratively across the organization to ensure continuity in communications and marketing material. The director must understand, represent, and advocate the school’s history, mission and vision and participate in promoting its objectives.
Primary Duties and Responsibilities
Create and implement a school-wide integrated communications strategy that advances strategic and operating objectives for admissions, advancement, athletics, school programs and the president’s office
Oversee all communications efforts, including print materials, website content, advertising, photography, videography, social media, and graphic design, and supervise outsourced support staff
Ensure the integrity of the school’s brand, from colors, logos and fonts to the writing and editing style used for print and online materials
Manage and continuously update a highly functional and interactive website with the goal of increasing traffic and promoting community interest
Serve as the school’s primary media spokesperson, sourcing and coordinating interviews, generating press releases, and cultivating relationships with local and national media
Oversee all media relations in regard to our high-profile, championship-winning athletic programs
Advise the administration, faculty, staff, and students on public relations issues
Coordinate public relations efforts on behalf of the school, including on-site events, photo shoots and video shoots
Work with directors and staff to coordinate and provide coverage of key events, including admissions, alumni, athletics, and extracurricular activities
Keep up to date with new and emerging digital media methods and trends and analyze and review effectiveness of social networking tools, including usage patterns
Develop and lead all communications, media relations and activities for directors, staff, parent groups and student activities
Manage crisis communication in consultation with the President
Qualifications:
Deep appreciation and understanding of the school’s founding vision, Catholic identity, and Lasallian mission
Managerial experience preferred
Self-starter with attention to detail and the ability to prioritize
Exemplary interpersonal, verbal, written, editing, and proofing skills
Experience creating or administering strategic marketing plans
Demonstrated experience with print materials, website management, electronic communications, and social media management
The ability to produce high-quality press or web-ready materials
Proficiency with InDesign, Photoshop, and the Adobe Creative Suite
Skilled in managing multiple projects in a fast-paced, deadline-driven environment
Consensus-builder who works effectively within cross-departmental groups
Bachelor’s degree in English, Journalism, Marketing or Design, with master’s degree preferred
St. John’s College High School is an independent, Catholic, coeducational school in the Lasallian tradition located on a
28-acre campus in Chevy Chase, DC. Founded in 1851, St. John’s provides a rigorous college preparatory curriculum, an expansive extra-curricular program, and an opportunity for 1,200 students to grow in their faith by encountering the tenets of a Lasallian education. Visit www.stjohnschs.org for more information.