Loudoun Country Day School is seeking a thoughtful, strategic, and relationship-driven Director of Enrollment Management (Admissions) to join our leadership team as soon as possible. This key administrative role is responsible for leading all aspects of the school’s enrollment and admissions program—from initial inquiry through enrollment and retention. Reporting to the Head of School and serving as a member of the senior leadership team, the Director will shape and communicate the school’s value and mission to prospective families and guide them through a highly personalized admissions process.

The ideal candidate will have a proven track record of success in enrollment management or admissions, a compelling communication style, and the ability to lead a team with clarity and inspiration. They should be a skilled listener who can build trust and connection with families while making thoughtful, data-informed decisions. As the school’s chief ambassador for enrollment, this person will bring warmth, professionalism, and insight to every interaction—whether engaging in strategic outreach, coordinating admissions events, or helping families navigate big decisions. They must be equally comfortable analyzing enrollment trends and sitting on the floor with a preschool applicant, and they should possess the emotional intelligence to deliver both good news and hard news with care and integrity.

LCDS is an independent, mission-driven school serving students in Preschool through 8th grade. We are seeking a Director of Enrollment Management (Admissions)  who believes in the power of mission-driven education and the importance of a growth mindset to develop and empower leaders for our world.

Job Summary

The Director of Enrollment Management (Admissions) is a key member of the senior administrative team and is responsible for developing and implementing a comprehensive enrollment strategy aligned with the school’s mission, values, and strategic priorities. This individual oversees all aspects of admissions, re-enrollment, and retention. In addition, the Director of Enrollment Management (Admissions) collaborates with key administrators to administer the financial assistance program and serves as a strategic thought partner to the Head of School.

As the steward of the enrollment journey, the Director ensures a welcoming and mission-centered experience for prospective families from inquiry through matriculation and supports the retention of current students through relationship-building, data-informed insight, and cross-divisional collaboration.

Essential Duties and Responsibilities

Strategic Leadership and Enrollment Planning

• Lead the development and execution of a multi-year enrollment strategy to meet or exceed enrollment goals across all grade levels (Preschool–8).
• Serve as a strategic advisor to the Head of School on enrollment trends, forecasting, and market positioning.
• Partner with the Director of Advancement to align marketing, outreach, and community engagement efforts in support of enrollment goals.

Admissions & Retention

• Oversee all facets of the admissions process, including inquiry management, tours, assessments, interviews, application review, and enrollment.
• Develop and implement student retention strategies in collaboration with division directors and faculty.
• Create and execute personalized, high-touch admissions experiences that reflect the school’s mission, values, and commitment to a diverse and inclusive community.

Data, Analysis, and Reporting

• Track and analyze data related to inquiries, applications, enrollment, retention, financial aid, and demographics to inform strategic decisions.
• Prepare regular reports and dashboards for the Head of School and Board of Trustees on enrollment metrics and trends.
• Utilize technology and databases (e.g., Blackbaud) to manage workflows and optimize the admissions funnel.

Community Engagement and Marketing

• Serve as a visible and engaged ambassador of the school, both on campus and in the community.
• Collaborate with school leadership to plan and execute events and initiatives that build brand awareness and foster word-of-mouth referrals.
• Support and contribute to content creation for print, digital, and social media platforms that promote the value of an LCDS education.

Operations and Office Management

• Lead and manage all aspects of the Enrollment Office, including budget, communications, and systems.
• Maintain accurate and organized records of prospective and current families in the admissions database.
• Partner with the Head of School and CFO to ensure equitable and strategic distribution of financial assistance.

Qualifications

• A bachelor’s degree is required; an advanced degree in education, communications, marketing, or a related field is preferred.
• 5+ years of progressive experience in admissions, enrollment management, or related fields (independent school or higher education experience preferred).
• Proven leadership in building, mentoring, and managing an admissions or enrollment team; experience developing effective systems for recruitment, retention, and conversion.
• Strategic and data-driven mindset with a demonstrated ability to analyze trends, forecast enrollment, and meet or exceed enrollment goals.
• Excellent interpersonal and communication skills; a warm, authentic, and engaging presence with prospective families and colleagues, with the ability to serve as a compelling brand ambassador for the school.
• Technologically adept, with experience using enrollment and CRM systems (Blackbaud preferred), as well as digital marketing tools and platforms.
• Deep commitment to equity, inclusion, and fostering a diverse and welcoming school community; experience with inclusive outreach and culturally responsive practices.
• Highly organized and detail-oriented; able to manage multiple competing priorities while maintaining a forward-looking, strategic perspective.
• A collaborative team player who also demonstrates initiative, independence, and a strong work ethic.

About Loudoun Country Day School

Loudoun Country Day School (LCDS) educates students from preschool through eighth grade. Our mission is to inspire students to become lifelong learners, to think critically and creatively, and to lead with courage, compassion, and character. LCDS is situated in Leesburg, Virginia. Located in Loudoun County in Northern Virginia, the school is about 40 miles from DC.

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