The Director of Enrollment Management is a full-time, 12-month position. The Director of Enrollment Management leads all aspects of student recruitment, admissions, enrollment, and retention. This role is essential in advancing the school’s mission, ensuring strong and mission-aligned enrollment, and cultivating a welcoming and inclusive community for prospective and current families.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive, multi-year enrollment management strategy aligned with the school’s mission and strategic plan.
• Establish annual enrollment goals and benchmarks, including targets for inquiry, application, yield, and retention.
• Monitor demographic trends, market conditions, and independent school competition to inform strategy.
• Partner with the Head of School and the administrative team to ensure enrollment priorities support institutional sustainability and growth.                                               

Admissions & Recruitment 

• Lead all aspects of the admissions process from inquiry through enrollment.
• Design and execute a compelling recruitment strategy, including open houses, tours, and community events.
• Build and maintain strong relationships with feeder schools, community organizations, and local partners.
• Ensure a warm, personalized, and mission-aligned experience for all prospective families.
• Oversee admissions communications, marketing materials, and digital presence in collaboration with the communications team.
• Serve on the Tuition Assistance Committee, along with the Head of School and the Director of Finance, to help ensure equitable and mission-driven allocation of financial aid resources.

Retention and Community Engagement

• Collaborate with faculty and leadership to strategically support student and family retention.
• Analyze retention data and identify trends to inform schoolwide practices.
• Partner with the advancement and communications teams to strengthen family engagement and satisfaction.

Data Analysis and Systems Management

• Maintain and optimize the school’s enrollment management systems (e.g., FACTS).
• Track and analyze key enrollment metrics and generate regular reports for the Head of School and Board of Trustees.
• Use data to drive decision-making and continuously improve admissions practices.

Team Leadership

• Partner with faculty and staff to support a collaborative, mission-driven culture for prospective and current families.
• Provide training and guidance to faculty and staff involved in the admissions and retention process.
• Direct and oversee Parent and Student Ambassador program to welcome new and prospective families.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 5–10 years of experience in admissions, enrollment management, or related field, preferably in an independent or Catholic school setting.
• Demonstrated success in meeting enrollment goals and managing a full admissions cycle.
• Strong interpersonal and communication skills, with the ability to build authentic relationships with diverse constituencies.
• Strategic thinker with strong analytical and organizational skills.
• Experience with enrollment management and CRM systems.
• Commitment to the mission of The Woods Academy.

Personal Attributes

• Warm, welcoming, and relationship-oriented.
• High level of integrity, discretion, and professionalism.
• Collaborative leader and effective team player.
• Adaptable, proactive, and solutions-oriented.
• Culturally competent and committed to fostering an inclusive community.

Work Environment and Expectations

• Occasional evening and weekend work required for admissions events and community engagement.
• Active presence in the school community and at external events.

Salary and Benefits

The Woods Academy offers a competitive compensation and benefits package, including a comprehensive health insurance offering, generous

403(b) retirement contributions, vacation leave, and tuition remission benefits. The compensation for this non-exempt position ranges from $120,000-$130,000 commensurate with experience.
The Woods Academy believes that each individual is entitled to equal employment opportunity without regard to race, color, religion, gender, ancestry, national origin, disability, marital status, age, sexual orientation, medical condition, genetic information, or any other characteristic protected under federal, state, and local discrimination laws.

About The Woods Academy

The Woods Academy is an independent Catholic school, offering boys and girls from pre-school through Grade 8 a challenging and supportive educational experience. The Woods Academy is a warm and welcoming community comprised of 300+ students, 200+ families and 60+ faculty and staff. The school is located on six acres in the residential area of Bethesda, Maryland.

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